Salesloft Data Integration with Redshift

With Portable, integrate Salesloft data with your Redshift warehouse in minutes. Access your sales engagement platform data from Redshift without having to manage cumbersome ETL scripts.

The Two Paths to Connect Salesloft to Amazon Redshift

There are two ways to sync data from Salesloft into your data warehouse for analytics.

Method 1: Manually Developing a Custom Data Pipeline Yourself

Write code from scratch or use an open-source framework to build an integration between Salesloft and Redshift.

Method 2: Automating the ETL Process with a No-Code Solution

Leverage a pre-built connector from a cloud-hosted solution like Portable.

How to Create Value with Salesloft Data

Teams connect Salesloft to their data warehouse to build dashboards and generate value for their business. Let’s dig into the capabilities Salesloft exposes via their API, outline insights you can build with the data, and summarize the most common analytics environments that teams are using to process their Salesloft data.

Extract: What Data Can You Extract from the Salesloft API?

Salesloft is a sales engagement platform used for driving higher inbound response and managing GTM.

To help clients power downstream analytics, Salesloft offers an application programming interface (API) for clients to extract data on business entities. Here are a few example entities you can extract from the API:

Me
Teams
Account
Account stages
Account tiers
Actions
Activities
Activity histories
Bulk jobs
Cadence imports
Cadence exports
Cadences
Cadence membership
Calendar events
Call data records
Call dispositions
Calls
Call sentiments
Caller ID
CRM activities
CRM users
Custom fields
Emails
Groups
Imports
Live feed items
Live Website Tracking Parameter
Meetings
MIME Email Payload
Notes
Ongoing action
Pending emails
People
Person stages
Phone number assignments
Saved list views
Steps
Successes
Tags
Tasks
Users

You can visit the Salesloft API Documentation to explore the entire catalog of available API resources and the complete schema definition for each.

As you think about the data you will need for analytics, don’t forget that Portable offers no-code integrations to other similar applications.

Regardless of the SaaS solution you use, it’s important to find a sales engagement platform with robust data available for analytics.

Load: Which Destinations Are Best for Your Salesloft ETL Pipeline?

To turn raw data from Salesloft into dashboards, most companies centralize information into a data warehouse or data lake. For Portable clients, the most common ETL pipelines are:

Once you have a destination to load the data, it’s common to combine Salesloft data with information from other enterprise applications like Jira, Mailchimp, HubSpot, Zendesk, and Klaviyo.

From there, you can build cross-functional dashboards in a visualization tool like Power BI, Tableau, Looker, or Retool.

Develop: Which Dashboards Should You Build with Salesloft Data?

Now that you have identified the data you want to extract, the next step is to plan out the dashboards you can build with the data.

As a process, you want to consume raw data, overlay SQL logic, and build a dashboard to either 1) increase revenue or 2) decrease costs.

Replicating Salesloft data into your cloud data warehouse can unlock a wide array of opportunities to power analytics, automate workflows, and develop products. The use cases are endless.

Now that we have a clear sense of the insights we can create, let’s compare the process of developing a custom Salesloft integration with the benefits of using a no-code ETL solution like Portable.

Method 1: Building a Custom Salesloft ETL Pipeline

To build your own Salesloft integration, there are three steps:

Navigate the Salesloft API documentation
Make your first API request
Turn an API request into a complete data pipeline

Let’s walk through the process in more detail.

How to Interpret Salesloft’s API Documentation

When reading API documentation, there are a handful of key concepts to consider.

Authentication

There are many common authentication mechanisms. OAuth 2.0 (Auth Code and Client Credentials), API Keys, JWT Tokens, Personal Access Tokens, Basic Authentication, etc. For Salesloft, it’s important to identify the authentication mechanism and how best to incorporate the necessary credentials into your API requests.

Salesloft uses OAuth 2.0 authorization flow to generate access tokens that your application can use against the API.

Resources

It’s important to identify the Salesloft API endpoints you want to use for analytics. Most APIs offer a combination of GET, POST, PUT, and DELETE request methods; however, for analytics, GET requests are typically the most useful. At times, POST requests can be used to extract data as well.

For Salesloft, the accounts endpoint is a great place to get started.

Request Parameters

For each API endpoint you would like to use for analytics, you need to understand the method (GET, POST, PUT, or DELETE) and the URL, but there are other considerations to take into account as well. You should look out for pagination mechanics, query parameters, and parameters that are added to the request path.

Salesloft uses page and per_page parameters for pagination.

Some API endpoints require unique identifiers from a previous API response to be included in the URL path. For instance, to delete an account, you need a id that is returned from another endpoint.

How Do You Call the Salesloft API? (Tutorial)

Follow the instructions above to read the Salesloft API documentation
Identify and collect your credentials for authentication
Pick the API resource you want to pull data from
Configure the necessary parameters, method, and URL to make your first request (e.g. with curl or Postman)
Add your credentials and make your first API call . Here is an example request using curl (without real credentials):

curl 'https://api.salesloft.com/v2/accounts.json'

How Do You Maintain a Custom Salesloft to Redshift ETL Pipeline?

Making a call to the Salesloft API is just the beginning of maintaining a complete custom ETL pipeline.

Here is a getting-started guide to building a production-grade pipeline for Salesloft:

For each API endpoint, define schemas (which fields exist and the type for each)
Process the API response and parse the data (typically parsing JSON or XML)
Handle and replicate nested objects and custom fields
Identify which Salesloft fields are primary keys and which keys are required vs. optional
Version control your changes in a git-based workflow (using GitHub, GitLab, etc.)
Handle code dependencies in your toolchain and the upgrades that come with each
Monitor the health of the upstream API, and —when things go wrong— troubleshoot via the status page, reach out to support, and open tickets
Handle error codes (HTTP error codes like 400s, 500s, etc.)
Manage and respect rate limits imposed by the server

We won’t go into detail on all of the items above, but rate limits are a great example of the complexity found in a production-grade data pipeline.

The Salesloft API is protected by a rate limit. This rate limit applies on a team level and not on an integration level.

For instance, your integration can consume no more than the rate limit per integrated team, but having multiple integrated teams won't cause one team to affect another's limit. It is possible for another integration to affect your rate limit, as rate limits are across the entire team.

The rate limit is done on a cost basis. Each endpoint has a default cost of 1, and this cost can be changed dynamically based on provided documentation of how that endpoint works.

Salesloft is able to change the cost for an existing endpoint at any time, as the functionality doesn't become deprecated from a cost change.

The current rate limit is 600 cost per minute. This rate limit can be adjusted by Salesloft on a customer-wide basis, or on a per-team basis. Teams which are exceeding their rate limit due to a large number of integrations should contact partners@salesloft.com.

If you don’t respect rate limits, and if you can’t handle server responses (like 429 errors with a Retry-After header), your pipeline can break, and analytics can become out-of-date.

What Are the Drawbacks of Building the Salesloft ETL Pipeline Yourself?

You can probably tell at this point that there is a lot of work that goes into building and maintaining an ETL pipeline from Salesloft to your data warehouse.

If you want less development work, faster insights, and no ongoing responsibilities, you should consider a cloud-hosted ETL solution.

Let’s walk through the setup process for a no-code ETL solution and its benefits.

Method 2: Using a No-Code Salesloft ETL Solution

No-code ETL solutions are simple. Vendors specialize in building and maintaining data pipelines on your behalf. Instead of starting from scratch for each integration. Companies like Portable create connector templates that can be leveraged by hundreds or thousands of clients.

Step-By-Step Tutorial for Configuring Your Salesloft ETL Pipeline

Off-the-shelf ETL tools offer a no-code setup process. Here are the instructions to connect Salesloft to your cloud data warehouse with Portable.

Create an account
Add a source —search for and select Salesloft
Authenticate with Salesloft using the instructions in the Portable console
Select Redshift and authenticate
Set up a flow connecting Salesloft to your analytics environment
Run your flow to replicate data from Salesloft to your warehouse
Use the dropdown to set your data flow to run on a cadence

What Are the Benefits of Using Portable for Salesloft ETL?

No-Code Simplicity

Start moving Salesloft data in minutes. Save yourself the headaches of reading API documentation, writing code, and worrying about maintenance. Leave the hassle to us.

Easy to Understand Pricing

With predictable, fixed-cost pricing per data flow, you know exactly how much your Salesloft integration will cost every month.

Fast Development Speeds

Access lightning-fast connector development. Portable can build new integrations on-demand in hours or days.

Hands-On Support

APIs change. Schemas evolve. Salesloft will have maintenance issues and errors. With Portable, we will do everything in our power to make your life easier.

Unlimited Data Volumes

You can move as much data from Salesloft to Amazon Redshift as you want without worrying about usage credits or overages. Instead of analyzing your ETL costs, you should be analyzing your data.

Salesloft Data Integration with Redshift